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Wednesday, March 6, 2013

Treasury, The Beatles and a little history

I don't know how many of you are familiar with making treasuries on Etsy, but I know when I first started on Etsy I kept seeing all these treasuries and my question was: How do you make a treasury?
I went through and taught myself, but boy it's harder than it looks to make a really good, Front page worthy treasury.

I remember my first one I made back in November--it took me probably 2 hours (this was before I thought OH hello-'right click' 'copy link source') Anyways I was pretty proud of myself, but it didn't get a lot of attention right away because I didn't have many followers/wasn't part of any teams etc--then suddenly I started getting all these views and comments and people were saying things like "great fp" and I was like 'What is a FP??'
I don't remember how I figured it out, but I went to the home page and WAHLAH- There was my name! So exciting!!I definitely wanted to make more, but the time was not working for me. And I didn't make any for a while until---Teams.

OK-so I mentioned earlier my love for the teams I joined and how it's really helped me get moving on Etsy, in a small amount of time. This week a participated in a song treasury for my Vintage Explosion team: My song- Lucy in the Sky with Diamonds (click to view treasury and check out some other great Vintage shops!) I chose an array of paisley, flowers, geometric patterns, diamonds and bright patterns for an overall psychedelic look.

Some fun facts I learned about the song "Lucy in the Sky with Diamonds":
-The Beatles claim that the initials of the title 'LSD' are merely a coincidence, that the song is actually named after a drawing Johns son, Julian drew of a girl in his class.(source)
-Lucy passed away in 2009 due to Lupus (Source)
-The skeleton of the earliest specimen of human life was named after the song, Lucy. (source)

Check out my fellow teammates Pinterest board to see all the other amazing treasuries that were created during this challenge!! Vintage Explosion Treasury Board


Have a great day!!

Kelly

Thursday, February 28, 2013

Promotion and SEO for my Etsy shop

Hello all,

Over the past couple months I've been working hard to find new ways to promote my shop. My sales dropped in January and I was concerned so I spent some time researching what I could do to improve. My findings were made up of two things: JOIN TEAMS and research SEO.

I cannot express how much joining teams on Etsy has helped my overall experience. Not only have my views, favorites and sales gone up--but I also have a group of people I can go to with questions or who will answer my questions before I even get a chance to ask. I joined 4 teams, however I'm only really active in two, sometimes 3-- Vintage Vertigo and Vintage Explosion are the ones I participate in most. I also joined a local group for the Bay Area, but that's a different crowd that I haven't really meshed with yet.

The next thing I came across was a ton of controversy on how to make your items more relevant on Etsy--basically a ton of myths on SEO. I've been using Google Ad Words keywords to edit some of my tags and titles to more common terms. I'm still learning a lot, but most of my views do come from Etsy search so I'm doing okay--when making a listing I do the following things:

1)Find the most common searched words for the given item
2) Choose the most relevant to my item (often times there will be a lot of commonly searched terms that I      don't think match my item)
3)Rephrase the title description of my item in the first few sentences
4) Tags focus on my title words written exactly the same way--I also include in tags: team tags, color, decade, etc
5)Post my item and hope for views

My most searched keywords of all time have been jumpsuit, platforms and bikini--> I think it's important to keep tabs on these things because this is what people want and are actively shopping for.

Obviously I'm still learning, but I'm working hard to get my shop out there online and offline through word of mouth--my new goal is to work on this blog and make it worth following

All Vintage Everything Pop up Show back in December
Have a Great day everyone--until next time!

Kelly
T.M. Vintage